Topic (iii) — Preparation of Questionnaires
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Part of the full combined notes. · 1 PYQ callout inside.
🔷 TOPIC (iii) — PREPARATION OF QUESTIONNAIRES
Syllabus topic (iii) of 10 · nested inside Topic (ii), because the questionnaire is a primary collection method
Covers: what a questionnaire is · merits and demerits · principles of preparation · construction steps (including the pre-test / pilot survey) · distribution · questionnaire vs schedule 🎯 Asked: 2024 · Q73 — which statements on questionnaire preparation are correct?
1. The Questionnaire
The heart of the survey operation.
A set of printed or written questions with a choice of answers, used for surveys or statistical studies — usually mailed.
Used to obtain: information · feelings · beliefs · perceptions about the research participant. Quantitative, qualitative and mixed data can all be collected through a questionnaire.
| Adequacy — use when | Merits | Demerits |
|---|---|---|
| Informants are educated | Less expensive | Only for educated respondents |
| The area of inquiry is wide | Free from the interviewer's influence | Possibility of misunderstanding |
| Information is supplied regularly | Respondents can take sufficient time to answer | Data received may not be reliable |
| Wide coverage | Lack of flexibility | |
| Less accuracy |
2. Principles for Preparing a Questionnaire
The TRUE statements: questionnaire design affects validity, reliability and response rate, and a pilot test / pre-test is essential. ⚠️ Any statement saying the pilot survey can be skipped is FALSE — see the construction flow below.
- Should be research oriented — the objective must be fulfilled
- The research participant should be kept in view
- Simple and familiar language should be used
- Questions should be clear, easy to understand and free of ambiguity
- Avoid leading and loading questions; avoid personal questions
- Avoid double-barrelled questions
- Avoid double-negative questions
- Use mutually exclusive and exhaustive response categories for closed-ended questions
- The questionnaire should be properly organised and easy to use
- Proper instructions for filling it must be provided
3. Construction of a Questionnaire
graph TD
S1["==Determine Research objective=="] --> S2["==Type of questionnaire to use=="]
S2 --> S3["==Determine the content of Individual=="]
S3 --> S4["==Type of Questions to use=="]
S4 --> S5["==Determine the wording of questions=="]
S5 --> S6["==Determining the sequence of Questions=="]
S6 --> S7["==Determining the length of Questionnaire=="]
S7 --> S8["==Layout=="]
S8 --> S9["==Check the Questions=="]
S9 --> S10["==Pre-test (Pilot survey)=="]
S10 --> S11["==Revision & Final draft=="]
⭐ Step 10 — the Pre-test (Pilot survey) — is the step the exam asks about. It comes after checking the questions and before the final draft.
4. Questionnaire Distribution
graph LR
A[Questionnaire distribution] --> B[Printed]
B --> B1[mailed]
B --> B2[Fax]
A --> C[Electronic]
C --> C1[email]